Arcalea is an award-winning digital-marketing firm that specializes in PPC. They create success by analyzing human behavior. PPC stands for pay-per-click. This is a popular form of advertising by placing ads on a website. The ads can be clicked to show more information or to take potential customers right to a website. The host website receives pay for each unique click. In this way, the host site makes money and the advertising company gets views from the target demographic. Arcalea may specialize in PPC campaigns, but they offer a lot more. They can also assist your business with search-engine marketing, SEO, social-media marketing, brand monitoring, website optimization and with online-reputation management. Arcalea is headquartered in Chicago with a second office in Charlotte. They have worked with some of the largest brands in the world, but are always willing to work for startup companies of any size.