Marketing a new product or existing brand or service requires a multi-pronged approach. A business needs to try a variety of options in order to gain the attention of the desired audience. Because so many people purchase products and services online, digital advertisements are a key solution for businesses. A pay per click (PPC) ad takes a consumer directly to a company's website. This allows the viewer to take his or her time and learn more about a product or service that is available. While there, the viewer could purchase the item or contact the business owner to learn more. All of the power is in the hands of the viewer. Businesses appreciate these ads because they get a lot of exposure, but they only have to pay for the clicks and not the views. ISearch Media is a top ten creator of PPC ads and is known for cost-effectiveness.