For many years, Straight North has been leading businesses in the right direction. This long history of partnerships testifies to the agency's ability to understand the needs of businesses and then create custom strategies that fuel growth. In recognition of the work done by the firm Straight North has received many awards. Now the firm is again turning heads because of its innovative work as a certified Bing Partner. Because of this new relationship, the company can offer new opportunities for growth that most other digital firms ignore. After all, Google continues to attract the majority of internet searches. Though Bing is a distant number two, the site hosts millions of users and distinct demographics. Before starting any PPC campaign, the professionals at Straight North meets with their client to collaborate and define objectives. Clients benefit by attracting a steady stream of traffic that many firms leave untapped.