Your level of pay-per-click involvement on Facebook is totally up to you. However, when you are going to do this kind of campaign, you should make it the best that you possibly can. This does mean looking to a firm like WordStream to help you maximize the use of your advertisements on Facebook. WordStream provides you with all of the latest up to date numbers on how your campaign is going at any particular moment in time. That is critical since you will want to know right away if you are getting things right or not. Some people make a course correction after they have had their campaign running for a while if it does not seem like things are going quite as planned. They would not be able to do this if it were not for the fact that they had a team like WordStream backing them up on this.