Remarketing is the thoughtful process of developing a new audience for an existing product. Another strategy of remarketing is to develop a new story around an existing product. When a client finds that one of its key products or services is lagging behind in its historical market share, remarketing is an important tool to reinvigorate the product or service. The remarketing management firm SociusMarketing has been ranked as one of the ten best firms providing these services. The staff of SociusMarketing is adept at developing engaging stories that can be shared with key audiences. SociusMarketing is also able to provide its clients with helpful services such as hosting focus groups to determine why a product or service could be faltering. This allows the client to rework the product's image and description. SociusMarketing aims to help its clients boost both their sales and profitability by using proven and data-driven marketing strategies.